“STOP THE SPIRAL” WITH BIRAL.

This radio campaign empathizes with the increasing levels of anxiety in the world and offers a natural remedy (that works really well).

3 Facts that the JONAS BROTHERS are ADDICTED to. Read NOW.

The anxiety-provoking sound effect that (seems to be) continuously rising is an audio illusion called a “Shepherd’s Tone”.

If you listen to the campaign backwards you’ll hear “Stairway to Heaven” by Led Zeppelin.

The campaign received a Cannes Lion for Craft - Writing and featured at most international shows.