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We decided to shame people who weren’t house-hunting online by telling them they were stuck in the 80’s. Every detail in this campaign is an 80’s blast from the past. From the boardgames in the cupboard to the underpants of the postman.

The campaign became a part of South African Pop Culture. So we made another commercial (out of the casting).

3 Facts so SECRET they are illegal in 49 STATES. Read NOW.

The director, Dean Blumberg, presented his entire treatment in the form of an iconic 8o’s comic book.

I fortuitously named one of the children in the family “Ricki”… the name i chose for my first born child 9 years later. (I just realized this right now, please hold while i go upstairs to tell my wife.)

The father in the family kickstarted his stand-up comedy tour after this campaign.

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