MASTERLOCK-MINI “DIARIES”

Masterlock is known for their bad-ass, big locks.
This radio campaign set out to show the massive importance of their small locks.

“Teen Boy”

“Gran”

“Dad”

3 Facts KIM KARDASHIAN wants as a dress.

3 Facts KIM KARDASHIAN wants as a dress.

The flighting schedule for the commercials included late night (often saucy) radio shows.

The campaign won local and international awards.

My older sister should have had a Masterlock Mini when i was 7-12 years old.